BY FAR LAUNCHES THE YEAR OFTHE RABBIT CAPSULE COLLECTIONAND

BY FAR unveils the Year of the Rabbit exclusive capsule and a limited edition "Space Adventure" NFT collection dedicated to the Lunar New Year and inspired by the growing enthusiasm for astronautics in China. In a special New Year film, BY FAR expresses its wishes for the festive season in a playful and aesthetic language. The space bunny looks up at the bright starry sky with hope and holds a golden four-leaf clover, the most special top note in BY FAR DAYDREAM of a Bingo Queen eau de parfum, to bring blessings and good fortune to the year ahead.

For the capsule collection, BY FAR has reimaged a number of its most desired pieces with a traditional Chinese New Year palette and special elements of the Year of the Rabbit: the SOLID scarf and beanie are decorated with the "BF" brand logo and limited edition "Space Adventure" NFTs patches; the MATILDA baguette bag is covered in soft fine fleece, with semi-exposed leather for a refined touch; the ADA high heel is complemented with a warm fleece toe strap; the SHANA slipper is covered with delicate Toscana fleece that adds a soft texture to the foot.

To celebrate the collection and the holiday, BY FAR is once again expanding its digital art portfolio after releasing its first NFT, “Seven for Love”, in 2022, by introducing a limited NFT collection: Aerospace Bunny / Four-leaf clover / Aerospace helmet / Space Carrot / BY FAR logo. These five limited edition NFTs are available on BYFAR's Tmall flagship shop and UnionPay App.