MACH & MACH PRESENTS SPRING/SUMMER 2024 COLLECTION

Publish date: Sunday، 24 September 2023

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MACH & MACH unveiled their highly anticipated Spring/Summer 2024 collection at the prestigious Foro Buonaparte in the heart of Milan. This event served as a global celebration, attracting not only celebrities and tastemakers but also prominent figures from the Middle East. The fashion extravaganza marked a momentous occasion, with attendees hailing from various corners of the world to witness and applaud the latest creations from MACH & MACH.

Notable attendees from the Middle East included high profile guests such as Rym Saidi, Fatema Alawadhi, Nathalie Fanj, Lama Alakeel, Haneen Al Saify, Aatra Daniels, Laila Abdallah and many more.

CONCEPT:

The inspiration and overall ambiance of the MACH & MACH presentation are inspired by the concept of a mermaid who finds herself in the bustling heart of the city, experiencing sheer delight as she indulges in her passion for shopping. Picture her reveling in the urban excitement, exploring the vibrant city center with enthusiasm. After a fulfilling day of retail therapy, she seeks solace and relaxation in the comfort of a hotel room, where she leisurely unwraps and arranges all her cherished purchases, creating an intimate and personal shopping experience that encapsulates the essence of her seaside adventure in the city.

COLLECTION:

Mach & Mach’s spring/summer 2024 collection is an ode to the royalty of the undersea world, inhabited by mermaids and tritons, a romantic fairytale against the backdrop of breathtaking panoramas, filled with pearl-making oysters, striking corals and the iridescence of sunlight hitting the abyss and turning the landscape into a kaleidoscope of prismatic colors.