BE THE IT GIRL THIS SEASON WITH ELIE SAAB’S GIRL

EXTRAORDINARY FLOWERS

Mr Saab’s art is a whirling powerhouse driven by optimism. The extraordinary flowers that adorn his creations and the floral world that inspires his perfumes are vibrant witnesses to a recognised hallmark of fluid frivolity and ease. His resort collection shows this to the full. A free spirit that truly reinvents a glorious art of living, like the Girl of Now Lovely fragrance.

“Like Haute Couture, perfume is the theatre of dreams”

Elie Saab, Couturier, Designer

TWIST & SPARKLE

Outlined with the same panache that drives the great couturier Elie Saab, Girl of Now reworks life’s colours to reveal a new delicacy around orange blossom while the hint of almond syrup running through it just screams optimism. Let this story continue with this colourful fourth masterpiece!

Using their gift for constructing imaginary flowers that are more extraordinary than nature, perfumers have created the Ormond Flower. This olfactory statement, created exclusively for ELIE SAAB, blends a gentle orange blossom with a bitter white almond.

“Girl of Now Lovely has that classic je-ne-sais-quoi although sparkling with elements of youth”

Dominique Ropion, Master Perfumer

A CHARMING SPIRIT

Imagined as a colourful blast of freshness, Dominique Ropion has signed this new smooth eau de parfum.

Top notes, all the joy of nature. Next stop is a thirst-quenching zesty mandarin. Associated with a dash of fresh mint, biting wild blackcurrant buds, camphoric rosemary and an alloy of galbanum, this is a truly singular garden, gifted with a little extra folly: a juicy pear, providing a new delicacy

Heart notes, floral character. The unerringly glamorous floral couture bouquet greets you at the outset. Milk orange blossom: hint of rose with captivating charms of honeyed notes and sun-drenched frangipani flowers, three notes plus aniseed blend with the almond harmony like a tight-knit group of girls.

Background notes, ramping up. Two expressions of patchouli, one lively, the other a warm, amber-scented profile. They gird the perfume’s artistry. Softened with ambroxan and Tonka bean, this construction evokes a soft wood, almost sandalwood, which feels deliciously comfortable on the skin.

The Lovely effect that makes you smile is obtained by blending very different structures on an exhilarating floral-fruity harmony.

SWEET EXTRAORDINARY

Girl of Now Lovely is a joyful, colourful new chapter in the history of the fashion house, celebrating epicurean, dazzling youth.

Transforming an ordinary pleasure into an extraordinary moment. This is the motto of Girls of Now who make no sacrifices and live their life to the full, always seeking exceptional pleasures.

Radiant with ravishing charms, they take a big bite out of life and make the most of every instant. The communication campaign illustrates this: Girl of Now Lovely captivates you with her charming smile and her fresh, sophisticated look. The aerial lightness of her frilly aniseed-green dress whisks you away on a modern, floral escapade.

Girl of Now Lovely is the promise of an intense and extraordinary adventure.

ABSOLUTELY LOVELY

The fourth olfactory variation of the colourful bottles which are pure joy for the senses, Girl of Now Lovely sculpts a lively state of mind in the image of a precious couture minaudiere.

The new version of the iconic bottle blossoms into a two-colour reverie, an energising coral pink liquid and a cap decorated with the extraordinary Girl of Now flower, whose aniseed-green petals quench the thirst for freedom among defiant youth.

More than a state of mind, a whirlwind of life, as demonstrated by this bottle with the perfect volume and spinning pleats, capable of reflecting light infinitely.

The cheerful case is decked out in a whirl of the same extraordinary flowers, although rejuvenated by coral pink, aniseed green and celadon blue, springing up, ever joyfully, like a multi-coloured armful of blooms.

One last touch: the gold-flecked name Girl of Now Lovely ELIE SAAB lights up the bottle