SEPT THE FIRST FASHION TECHNOLOGY IN THE MENA REGION TO REVOLUTIONIZE

SEPT CORP. announces the launch of SEPT, a fashion application founded by young Bahraini entrepreneur Yara AlDhaen.

Using algorithms to tailor style and shopping preferences, SEPT fundamentally redefines the way customers shop.

Based on swiping “ME” or “NOT ME” on the products, results are filtered and the "ME" items go directly into one’s personal feed. The platform is adaptive, meaning as a user swipes the algorithm re-ranks products in real-time. SEPT is building a personalized feed around each customer, similar to Spotify or Netflix, so the experience continues to get better with time.

The idea behind this innovation was born out of the premises of women having ownership of their fashion choices. “ I saw the need for a fashion platform that speaks to its consumers directly, offering them a chance to feel seen and heard. That’s what we’ve created with SEPT— an app that we want to be friends with,” said Yara AlDhaen Founder and CEO. “We offer a uniquely immersive brand experience that allows users to be themselves. Fashion has long communicated with a top down approach and made women feel confused, puzzled in their choice, we choose to empower them and optimize their choices ” added Yara,

With women empowerment as its core value, SEPT aims to break the mold and redefines inclusivity as being one’s true self. Fashion is not only a powerful tool for self-expression, but a mean to have a woman step into her power, by just being herself.

What Spotify and Netflix did for music and films , SEPT hopes to do so in fashion “We all don’t share the same music and film taste and our Spotify and Netflix reflect that, so why do we need to look at the same product feed, endlessly scroll and then try to make a choice? We want to celebrate our girl for who she is and curate a shopping experience that fits her unique style” concluded the young founder.

"SEPT works directly with NET-A-PORTER, Farfetch, Matches Fashion, Ssense and Moda Operandi with more niche brands to join on board.

SEPT is available for download as an iOS application.

ABOUT YARA

Yara AlDhaen is a California qualified lawyer who has worked serving the Bahraini government in the Sovereign Wealth Fund. She previously held roles in local and international law firms. She is an advocate of fashion sustainability and believes that the future is reliant on conscious consumerism. She has been educated in King's College London and Kent University.