CHARLOTTE REVEALS THE SECRET TO 28-HOUR EXAGGERATED

Charlotte reveals the secret to 28-hour exaggerated fast volume + curl!

New! exagger-eyes 28h volume mascara!

Bigger! thicker! longer!

9x more volume after just one coat

Double lash effect for lashes that look multiplied

2x curl effect

Smudge-proof + flake-proof + sweat-proof + clump-proof + humidity-proof long-wear formula!

Powered by lash vinyl-black wrap tech and an ultra-curved lash styler brush!

After years of studying hollywood confidence and decoding the secret to iconic eyes, charlotte has bottled the beauty dna of hollywood stars past and present to create her new! exagger-eyes volume mascara!  

“Darlings, it’s what everyone wants... for their lashes! when i discovered mascara, it transformed my confidence and changed my world. lashes frame your face and enhance your natural beauty, symmetry, and sex appeal! i have studied the alluring eyes of every icon, star, supermodel and siren – they all know the power of lashes! i looked at that perfect lash architecture and symmetry, the length, extension and curl. those eyes are magnetic, darling! they hold your gaze so you just can’t look away!

A tong gives you; that long-lasting curl from root to tip; the professional looking lift of a heat-treatment! the long-lasting integrity of a shade created by an expert colourist... and the thickening illusion and effects of world-class hair products that smooth, detangle and volumise to give you the look of the best lashes of your life!

10 years in the making and over 200 combinations tested, new! exagger- eyes will volumise! exagger-eyes will mesmerise! it magnifies!

I wanted to bottle that secret... to capture the exaggerated volume... the exaggerated drama... the exaggerated lash line... the exaggerated lift...the exaggerated curve...the exaggerated gaze! and that’s why my new! exagger-eyes volume mascara is so incredible... because it’s those iconic lashes, for everyone, everywhere!!!

For a complete lash-formation, i looked at the effects of the best hair styling tools! the immediate hold, the instant curvature that

It amplifies! it’s powered by my innovative lash vinyl-black wrap tech with lash-plumping polymers that work in perfect harmony with the ultra-curved, lash styler brush for 28-hour exaggerated fast volume and curl – like a hair stylist for your lashes!

It’s smudge-proof, flake-proof, sweat-proof, clump-proof, humidity-proof! i’ve been using it backstage for months and everyone keeps saying it’s the 'best they’ve ever had it!' it’s the only one for everyone!”

What makes it magic?

Lash vinyl-Black wrap tech:

• Infused with lash-plumping polymers that coat every single lash for 9x more volume after just one coat. you don’t need to stack! lashes look multiplied, thicker and fanned out for a double lash effect!
• Vinyl-black inspired pigments create the optical illusion of bigger, brighter eyes!
• Enriched with lash-conditioning jojoba waxes for lash defence

Ultra-curved lash styler brush!

• Hugs + grips + separates every lash for instant root-to-tip volume and 2x curl effect!
• Ultra-fine laser-cut fibre bristles – soft on one side and sharp on the other – fan out, then define lashes for fast, maximised precision + clump-free results!
• Sparse or thick, long or short, curly or straight, the brush works in harmony with every lash type!  

Show-stopping magic glass bottle!

• Elevates the clump-proof, smudge-proof formula for continuous, perfect performance + ultimate formula preservation over time
• Ergonomic, curved design for easy, comfortable use. the voluptuous shape is inspired by the feminine elegance of the art deco era

Magic application:

Step 1. hold the brush wand horizontally. press the inner-curved side into the root of the lashes and pull upwards.

Step 2. use the outer-curved side and wiggle the bristles from side to side, base to tip, to separate, lift and define.

Step 3. use the tip of the wand to coat the inner and outer corners, and lower lash line for precise application.

Magic removal:

Step 1. shake take it all off to blend the oil and water layers together. apply onto cleansing pads.

Step 2. place over closed eyes and hold down for 10 seconds. swipe outwards to remove the mascara from the lashes.

Why exagger-eyes works for everyone!

Which lash type are you?

“Darlings, there’s a reason it’s the only one for everyone! 10 years in the making, over 200 combinations tested…i have studied every lash type and identified what each type needs from a mascara brush design and a formula for the most exaggerated lashes and beautifully framed eyes!”

lash type: curly 

Need state: often lack length, overlap and curl back on themselves! 

Charlotte’s magic solution: the ultra-curved lash-styler brush grips and separates every single lash to elongate, lift and volumise without clumping! 

Lash type: sparse 

Need state: it’s difficult to achieve bold volume! 

Charlotte’s magic solution: the brush and bristles are designed to coat every lash, even the smallest, finest of hairs, in the plump-effect lash vinyl-black wrap tech for exaggerated volume! 

Lash type: long 

Need state: mascara always transfers or smudges! 

Charlotte’s magic solution: the long-wear formula is smudge-proof, sweat-proof and humidity-proof! 

Lash type: short 

Need state: it’s difficult to achieve length! 

Charlotte’s magic solution: the inner-curved side of the brush gets right to the root of the lashes to lift them, making them look longer instantly! the lash-plumping polymers in the formula add length as well as volume!  

Lash type: straight 

Need state: tools or multiple mascara wands are needed to create shape and curl! 

Charlotte’s magic solution: the long-wear formula is smudge-proof, sweat-proof and humidity-proof! 

Unlock charlotte’s complete exagger-eyes look

For bigger, brighter exagger-eyes

Step 1: enhance with eyeshadow                                                                       

Bigger brighter eyes palette in shade exagger-eyes

Create the illusion of wider, brighter-looking eyes!

What makes it magic?

• Rose-gold eyeshadow palette quad, featuring an ivory-cream, rose-gold, red-brown and a transparent sparkle shade!
• Colour-curated to enhance your natural eye colour, size and eye sparkle!
• Easy, colour-coded application – prime, enlarge, define, and pop shades
• Inspired by the sparkling, eye-widening filters of social media!
• Takes you from desk to dusk to disco!
• Shades that suit everyone!

Magic application:

1. Apply the prime shade all over your eyes with your blender brush, and use your smudger brush to focus on the inner corners of your eyelids.

2. Apply the enlarge shade using your blender brush. you can wash it across the eye lightly or build up in the crease for a lightly-contoured effect.

3. Add instant definition by applying the define shade along your lash line to create the illusion of brighter eyes.

4. A wash of the transparent sparkle shade will create wider and brighter-looking eyes. apply with your ring finger to the centre of your eyelid.

Step 2: define with liner                                                                       

hollywood exagger-eyes duo liner black and champagne-nude eyeliner duo

create the illusion of wider, brighter-looking eyes!

What makes it magic?

• Lasts up to 16-hours!
• Charlotte’s eye glow filter that plays with the light to give you the look of wider, brighter eyes!
• Matte shade to define + metallic shade to visibly brighten!
• Smudge-proof, waterproof and humidity-proof!
• Easy-glide emollients for a gel-like application!
• 90% of users agree the product emphasises and amplifies the intensity of the eye

Tested on 20 people after 16 hours

Magic application:

1. Use the metallic champagne-nude end to highlight the inner corners of your eyes and draw along the lower lash line to make your eyes look more open and bright!

2. Apply the matte black end along the upper lash line for dreamy definition.

Step 3: exaggerate lashes with mascara

new! exagger-eyes volume mascara in exagger-black

the secret to 28-hour exaggerated volume + curl!

What makes it magic?

• 9x more volume after one coat
• Double lash effect for lashes that look multiplied
• 2x curl effect
• Smudge-proof + flake-proof + sweat-proof + clump-proof + humidity-proof long-wear formula!

94% agree volume stays all day!

90% saw root-to-tip curl!

95% agree eyes look bigger and brighter!

93% agree lashes look multiplied and magnified!

93% agree the product coats every single lash!

98% agree the product exaggerates the look of your eyes!

Tested on 105 people over 7 days