MCM launches Lauretos Spring/ Summer 2024 Collection

The German luxury fashion house (MCM) has announced the launch of the new collection for Spring/ Summer 2024.

The new collection features innovative Lauritos-printed designs reinterpreting the brand's Visetos print yet with a modern and creative touch. The brand's new print took its inspiration from the brand's Laurel-classic monogram with a more modern, clear and soft aesthetic.

Lauretos pattern features the new collection and the brand's new logo is presented in all designs with graphic prints adding a modern and lively touch integrating with the artistic philosophy of the brand and its iconic symbols in a new, innovative and elegant style.

The new Lauretos monogram connects the lateral end of the classic laurel wreath ribbon with the ribbon insignia of surrounding Laurels, formulating a patterned curvilinear effect and unparalleled softer aesthetic.

MCM brand is keen to constantly develop its styles and symbols by presenting the logo with new Lauretos design and introducing a collection of pieces with different sizes featuring the new logo in order to reveal a new visual identity blending the brand's ancient heritage with its upcoming futuristic success.

The Spring/ Summer 2024 collection reveals the brand's artistic styles and designs which formed its famous visual DNA which dates back to 1976.

The new logo emphasizes the importance of the brand's original laurel wreath design as a symbol of triumph and embodies the attention of the house to the smallest details with superior quality.

The new Spring/ Summer 2024 collection features a range of classic pieces all made of jacquard and coated canvas with the new Lauretos monogram. This includes the Weekender bag, Liz Shopper, Munich Tote bag, Boston bag styles and Triangle new bags in addition to a range of accessories. The new collection reflects the brand's commitment to launch easy to wear bags well-designed to make their wearers feel comfort and freedom of movement, with options featuring shoulder, cross-body, and wrist straps silhouettes that fit all personal styles and preferences.

The Lauretos line is available in the brand's stores and online as from November 1, 2024.

You can visit MCM Store at 360 Mall in Kuwait City.

Details of the Collection:

LAURETOS

The German luxury fashion house MCM revamps its classic Visetos print with the Lauretos print which featured the new collection adding a bold modernist style. This print highlights the MCM Laurel logo, and is developed in several multi-functional day bags. The pattern appears on many canvases of bags of different colors. This includes the drawstring, shoulder, tote, hobo, shopper and cross-body silhouettes, as well as a wide range of small leather goods and accessories. The men & women collection also introduces a full range featuring backpacks, totes, belt bags, messengers as well as wallets, card cases, pouches, keyholders, charms and belts.

LAURETOS JACQUARD

The latest backpack design combines the practical and versatile design with contemporary effect. It is distinguished by its elegant Lauretos Jacquard pattern with the comfort and lightness wearers can feel while moving. The Lauretos Jacquard line for Spring/ Summer 2024 is developed in several genderless options from shoulder to belt bags, totes to backpacks as well as a few ready-to-wear iconic pieces