Pretty Grunge Collection Talk Grunge To Me

As the 90s resurgence continues to reign supreme, beauty looks are shifting, and as a brand that is all about the glam and puts its own spin on beauty trends, we obviously had to have our own take on the grunge aesthetic. So, here it is, our limited edition Pretty Grunge Collection!

Grunge has a 'devil-may-care' attitude and applying this to a glam look combines two maximalist trends creating a statement, pretty grunge look – instantly iconic. The Pretty Grunge Collection gives you everything you need to rebel and redefine beauty standards; an eyeshadow palette, face gloss, mini Liquid Matte Lipsticks, and a Lip Gloss duo all come together to cause beauty chaos wherever you go.

EYESHADOW PALETTE

First is our eyeshadow palette comprised of 18 ultra-pigmented wearable shades and innovative textures, ranging from chrome metallics, shiny shimmers, flattering mattes and a creamy gloss. This palette gives you the freedom to create everyday looks or bold and powerful statements; it has everything you need to become a sulky sexy siren.

Decadent shades add edge to help define and shape the eyes, while an innovative duo of chrome and creamy metallics add contrast. Line the lower lash line or add a pop of highlight to the inner corners of the eyes to make the grunge 'pretty' and use the black gloss shade for the ultimate sultry grunge eye.

When using deeper shades, it doesn't always have to be bold and graphic; blending is key for a smooth finish, and a more carefree grunge feel. For softer looks, use light matte shades and add metallics on top for daytime grunge, and for heavier impact, use mattes and melted metallic shades to build intensity.

SHADE BREAKDOWN:

'Grunge' is an innovative black gloss that makes a simple grungey eye easy, 'Maverick,' a foiled white gold, and 'Strong AF,' a purple, silver marble – mesmerizing shimmery metallics for a supercharged glow. 'Rebelle' is a crushed trio chrome shade that adds sparkle to any grunge look. 'Haphazard' is an innovative dotted metallic with a soft purple shine, which blends beautifully with 'Avant-Garde,' a metallic brown with soft pearls. 'Stand Up' is metallic with a mix of golden and orange pearl for extra dimension, while the remaining eleven powders are velvety mattes that blend seamlessly with minimum fall out.

WHY WE'RE OBSESSED WITH THE PRETTY GRUNGE PALETTE:

- Intensely pigmented

- Variety of textures

- Smooth application & easy to blend

- Buildable coverage

- Minimal fallout

HUDA'S HACK:

- Use the fingers to apply shimmers and metallics for easy high impact.

- For more intense mattes, apply with a brush.

- For the ultimate grunge, blend, blend, blend.

FACE GLOSS

Face Gloss but make it grunge; this limited-edition highlighting gloss has a sheer multi-use formula that gives an effortless luminous sheen to the lips and cheeks. Grunge is a crossover of punk and metal, so we're mixing punk and pink for this Face Gloss, formulated with pH-Bloom; this gel gloss is clear when applied but adapts to a subtle 'Punk Pink' blush on the skin with a silky reflective glow.

The unkempt style of the grunge aesthetic mixed with an almost polished pink gloss creates glossy grunge – a more feminine and wearable approach that is inherently different from other grunge beauty looks. Our lightweight, non-sticky, and easy-to-use Face Gloss melts into the skin for a natural dewy finish, making any grunge look pretty; don't forget, this whole aesthetic is based on being a nonconformist.

WHY WE'RE OBSESSED WITH FACE GLOSS:

- Multi-use for lips and cheeks

- pH-Bloom for sheer custom color

- Easy application for on-the-go

- Non-sticky dewy effect

HOW TO APPLY FACE GLOSS:

- Apply on top of skincare or makeup to add dewy custom color!

HUDA'S HACK:

- Use fingertips to warm the gloss to activate pH

-Bloom and apply to the lips and cheeks

LIQUID MATTE LIPSTICK MINI QUAD

Four of our beloved Liquid Matte Lipsticks minis – two of our best-selling nude shades, Bombshell and Sweet Talker, and two new shades, Maverick and Rebel – are all named after qualities that embody the grunge attitude. These lipsticks can be a subtle nude, or they can create a statement by building them up or layering shades for major impact.

Each mini in this quad is infused with the same ingredients as our OG formula with the same moisturizing Lip L.O.V.E (Lycopene, Olive Oil, Vitamin A&E, Essential fatty acids) complex packed with antioxidants. The result is the thinnest-possible, buttery formula that dries down to a pigmented, velvety finish while keeping lips supple. These lipsticks have major staying power, boast 8-hour wear, and have intense color for an effortless, lived-in, rockstar look.
WHY WE'RE OBSESSED WITH THE LIP QUAD:

- 8- hour wear

- Transfer-proof

- Lightweight & comfortable

HOW TO USE:

- Apply a thin layer of Liquid Matte to the lips.

- Press the lips together for a more even application.

LIQUID MATTE AND SILK BALM LIP DUO

From pretty nude tones to ultra-grunge shades, this Liquid Matte Lipstick and Silk Balm Duo is nothing like we've released before. The full-size Liquid Matte Lipstick has all the benefits of our OG formulas in a new shade: Ex-Wife. An ultra-black lipstick is the key to instantly making any look grunge and make a statement. This intensely pigmented and long-lasting matte is complemented by an overlay of our new Silk Balm in Goth Gloss. A gray-tinted lip balm in the same formula as our cult-fave Icy Balm; smoothing, hydrating, and lightweight, this lip plumper creates mirror-like shine, making even the grungiest lip look juicy.

WHY WE'RE OBSESSED WITH THE LIP DUO

- 8-hour wear Liquid Matte Lipstick

- New limited-edition shades

- Cult-fave formulas

- A killer combo of intense matte pigment and ultra-shine

HOW TO USE:

- Apply a thin layer of Liquid Matte to the lips.

- Press the lips together for a more even application.

- Apply Silk Balm on top for glossy grunge lips.

PRETTY GRUNGE LIP CONTOUR 2.0

The only liner to pair with our Pretty Grunge collection is our Lip Contour 2.0 in a new limited edition shade, Nocturnal. This super pigmented black lip liner allows you to line the lips for major definition – opt just to line and add a gloss for a 90s grunge look or line and fill the lips for the ultimate IDGAF attitude. Its buttery soft formula glides onto the lips for easy shaping and contouring for instantly fuller-looking statement lips that are transfer-proof and smooth AF.

WHY WE'RE OBSESSED

- Vegan

- Water-Proof

- 8-Hour-Wear

HOW TO USE:

- Line and fill the lips with Lip Contour 2.0 in Nocturnal.

- Layer with the Pretty Grunge Lip Duo or shades from the Pretty Grunge Lip Quad.

HUDA'S LIP HACKS:

– Prep the lips with WISHFUL Yo Glow Enzyme Scrub.

– Line the lips with Lip Contour 2.0 and apply Liquid Matte for a killer lip combo.

– Apply Liquid Matte Lipstick in Ex-Wife all over the lips for a killer lip combo.

– Add Silk Balm in Goth Gloss to the center of the lip and the Cupid’s bow to take a dark matte lip to a pretty grunge gloss.