ADIDAS ORIGINALS UNVEILS A DUBAI EXCLUSIVE TO ITS FORUM FAMILY

ADIDAS ORIGINALS UNVEILS A DUBAI EXCLUSIVE TO ITS FORUM FAMILY - THE FORUM LOW DUBAI CITY SNEAKER - INSPIRED BY TRADITIONAL EMIRATI EMBROIDERY PATTERN

adidas presents the release of its FORUM LOW DUBAI CITY sneaker – merging streetstyle and heritage in a unique design that serves as an homage to the city of Dubai. Inspired by traditional embroidery that represents the culture of the nation, the FORUM LOW DUBAI CITY sneaker plays on authentic cultural touchpoints that are strongly embedded in the Bedouin life and have been passed down from generation to generation.

Created through unique handwoven craft, traditional Emirati embroidery techniques play a significant role in local culture – blending colourful designs and symbols inspired by the natural environment and tribal patterns. As a tribute to this nationally treasured craft, the FORUM LOW DUBAI CITY sneaker is inspired by this design as a representation of Emirati innovation and resilience - incorporating black, white, brown, and red with distinctive patterns onto the classic silhouette of the shoe.

In the decades since the adidas FORUM first debuted on the court, the timeless sneaker has played an integral part in shaping culture as a bona fide style icon, continually being adapted and recontextualised by those who effortlessly embrace a new world of unknowns. With its roots in basketball, today the silhouette represents an open invitation for aesthetic self-expression — standing out on the feet of artists, musicians, designers, grassroots communities and beyond. With the new introduction, the sneaker now expands its innovation to the celebrated celebrating local creatives, stakeholders, and changemakers.

A celebration of those that are shaping the city, the FORUM LOW DUBAI CITY silhouette by adidas Originals is available exclusively at select UAE stores and online.