ASTERI BEAUTY UNVEILS ‘MODERN ARAB BEAUTY’ HOLIDAY CAMPAIGN

ASTERI, the innovative Saudi beauty brand, is thrilled to announce the launch of their highly anticipated second collection through a holiday campaign “Modern Arab Beauty” celebrating sisterhood. As the holiday season approaches, the brand is determined to make this festive period more magical, glamorous, and beautiful for its customers.

The “Modern Arab Beauty” campaign features women glamming together with ASTERI products in preparation for the evening, capturing the essence of the festive season and infusing it with a touch of enchantment and charm. Through this campaign, the brand seeks to celebrate individuality, self-expression, and the power of beauty in bringing joy and confidence to people's lives.

Known for celebrating the strength of Arab Women as well as their innovative approach to clean beauty, ASTERI is redefining the way we experience cosmetics. Prepare to immerse yourself with this new collection of captivating colors, luxurious textures, and empowering products that celebrate and embrace your unique beauty.

Achieve a bold eye look using the all-new Super Massive Kohl liner, which comes alive in 3 captivating new shades. Pick from the new range of Maha Lashes, from soft and fluttery, half-lashes Haya to dramatic and bold full lashes Najla for a dramatic Arabian eye look.

Elevate your game with the essential makeup companions: the 2 new Maha Eyeshadow Palettes in Lapis Eyes and Topaz Eyes, the transparent Cipher Setting Powder, and Blotting Tissue to ensure a flawless finish. Sculpt your features to perfection with the precision of the Aria Highlighting & Contour Sticks.

Escalate your entire look with ASTERI’s new false lashes based on your intensity preference - Rasha Light False Lashes, Haya Half-Half False Lashes, or Najla Full False Lashes, easily applicable with the HI Press Lash Applicator for precise, on-point placement.

Super Massive Kohl

Arabian kohl is the perfect smoky liner – so we made it in more colors. Inspired by the drama of bold black kohl, our long-lasting eyeliner rewrites the rules with high-pigment color to match your mood. Take your pick from luminous pale gold (Vega), rich brown (Vesper) and vibrant teal blue (Electric). The creamy liner glides around the eyes like silk, stays precisely in place and lasts through desert days and nights.

Maha Eyes Shadow Palette

Out-of-this-world eyeshadows for the planet’s most beautiful eyes. Amplify your natural beauty with four richly-pigmented eyeshadows in an unbelievably smooth formula that’s so easy to blend and build, and infused with skincare ingredients for weightless hydration.

Rasha Light False Lashes

Soft and fluttery lashes you’ll wear round the clock and on repeat. Our light false lashes are made with a mix of delicate long lashes, just like natural eyelashes, for wide-eyed definition.

Najla Full False Lashes

Bold, beautiful and dramatic lashes. Our full false lashes give your signature Arabian eye makeup look an edge with high-impact volume that also feels great for hours.

Haya Half False Lashes

The lashes for when you’re craving extra oomph and volume at the corners. Our half false lashes enhance the natural beauty of your eyes for a lifted, almond-shaped effect.

HI Press Lash Applicator

The ultimate tool for closer-than-close false lashes. Our curvy lash applicator makes on-point lash placement quick and easy, every single time.

Cipher Powder

Your favorite beauty filter in real life. Our suits-everyone setting powder is the secret to skin that always looks flawless and smooth. The high-performing formula creates an invisible, lightweight film on the skin that regulates shine throughout the day, instantly blurs fine lines, minimizes the look of pores and imperfections, and helps your makeup to last longer.

Blotting Tissue

Soak up shine with our on-the-go, oil-absorbing blotting papers. These little pink sheets are as easy to use as they are pretty, gently but effectively absorbing oil and mattifying shine without disturbing your makeup or drying your skin.

Aria Highlighter Stick

Let your light shine with our fresh and dewy highlighter stick. The smooth and creamy formula is infused with micro-shimmer and hydrating ingredients that impart skin with an iridescent glow and lustre, like a precious natural pearl.

Aria Contour Stick

Create some shadow play with our creamy contour stick. Intuitive to use and easy to control, the shape of the stick enables you to get the placement just right, effortlessly sculpting and defining the contours of your face for a natural-looking dimension.