Dior unveils A UNIQUE CONCEPT STORE IN COLLABORATION WITH WASP

On Dubai’s Jumeirah beach stands a unique Dior installation composed of two circular modules. These innovative spaces were crafted from natural materials – combining clay, sand and raw fibers – using an exceptional 3D printing system designed by WASP*.

This hi-tech feat pushes the boundaries of savoir-faire for the Italian manufacturer which for the first time, like a digital tailor, has designed a habitable structure in proportions never seen before.

In a fascinating architectural interplay, the cannage motif, a key House code, is revealed on the walls of this ephemeral boutique.

Inside, creations celebrating the gentle life – notably from the Dioriviera women’s collection designed by Maria Grazia Chiuri – are revealed by turn in acidic hues.

Iconic bags, such as the Dior Book Tote and the Dior Caro, mingle with the latest additions to the Dior 2022 cruise line, such as the Lady Dior in the horizontal East-West format and the Lady Dior Wicker baskets.

Also on display are Dior Maison essentials including deckchairs, parasols, cushions and bottles adorned with toile de Jouy. The emblematic design also features on the lounge chairs facing this audacious showcase that carries the promise of a dreamy interlude.

*WASP’s research mission is to create 3D printed eco-housing from natural materials.