INTRODUCING DEVOTION, BY DOLCE & GABBANA BEAUTY

DEVOTION MAKEUP COLLECTION

In conjunction with the launch of the new Devotion Eau de Parfum fragrance, Dolce&Gabbana Beauty presents a new make-up line dedicated to the scent of true devotion. Devotion Make Up Collection expresses an ideal of impeccable and timeless beauty that is deeply contemporary and combines emotion, spontaneity, and performance.

DEVOTION MAKEUP COLLECTION

The three new products - Devotion Extreme Volume Mascara, Face Illuminator, and Liquid Mousse Lipstick - are expressions of traditional craftsmanship and bold experimentation. The innovative vegan formulations contain active ingredients extracted from natural ingredients grown by small Italian communities, a testament to the fashion house’s constant attention to its roots. Comfortable and long-lasting, they provide immediate results from the first application. Three products to create a complete, bold, and impeccable make-up look. The wide range of shades allows the wearer to create multiple looks from day to evening and for special occasions. The iconic Sacred Heart - reproduced in three dimensions in antique zamak on the packaging of the new products - symbolizes eternal love and devotion that continues to renew itself with a creative touch.

THE CAMPAIGN

Shot in the charming island of Ortigia, the ancient and legendary heart of Syracuse, Sicily, the new Devotion make-up collection’s campaign is an intimate and passionate narration that reinterprets the codes of Dolce&Gabbana, striking a balance between a rediscovery of the brand’s roots and a keen contemporary perspective. Hugo Comte captures Ortigia’s characteristic views by serving as a backdrop to a story of love and devotion that transcends known boundaries and crystallizes in the symbolism of the Sacred Heart and ex-votos, emblems of endless gratitude.

THE COLLECTION DEVOTION ILLUMINATING FACE POWDER OIL IN POWDER LUMINIZER

Devotion Illuminating Face Powder instantly enhances the complexion thanks to a state-ofthe-art formula: a long-lasting (up to 16 hours) Oil Infused Powder that combines the benefits of liquid and powder illuminators in one product with a hyper-sensorial and comfortable texture. The high concentration of pigments and luminous pearls enhances all skin tones, giving a sophisticated and radiant appearance while highlighting the natural glow. Devotion Illuminating Face Powder is made in Italy with high-quality vegan ingredients, including a new cosmetic active principle that is natural and sustainable, derived from upcycling the pomace of Aglianico wine produced in Campania, known for its antioxidant and moisturizing properties, which help to minimize signs of aging. By choosing this ingredient, Dolce&Gabbana is committed to supporting small local production realities. A responsible approach that is also reflected in the choice of rechargeable packaging, which reduces plastic use by 30% and saves 65% more raw material compared to disposable packs. Devotion Illuminating Face Powder is available in a universal shade designed to enhance every skin tone. Luce Universale is a particular shade that, combined with the innovative formulation, gives the face a relaxed and smooth appearance and a natural luminosity that radiates directly from the skin.

Application tips

The included custom-made brush, with a flat and elongated shape, can be used versatilely, applying the product to different face areas to achieve the desired look.

DEVOTION LIQUID MOUSSE LIPSTICK NO TRANSFER MATTE LIQUID LIP

Devotion Liquid Mousse Lipstick is a soft and lightweight lipstick with a comfortable and ultra-performing texture for smooth, matte, and defined lips thanks to a formula that works in just a few seconds. No-transfer and long-lasting (up to 16 hours), it immediately releases a pure, intense, and extra-coverage color, giving an instant sensation of hydration and well-being. Devotion Liquid Mousse Lipstick is available in nine soft matte shades divided into 4 color families: The Nudes are designed to adapt to different skin tones: 100 Speranza, a soft nude, 105 Rispetto, a rosy nude, 110 Generosità, a deep nude. The Pinks: 200 Gratitudine, a warm pink, and 205 Affetto, a cool pink. The Coral: 300 Felicità is a terracotta orange. The Reds: 400 Orgoglio, a rusty red, 410 Audacia, an intense cool red; and of course, the hero shade 405 Devozione, a “perfect red,” sensual and matte, capable of enhancing every complexion, inspired by the Devotion fashion collection. The vegan formulation of Devotion Liquid Matte Lipstick contains an active ingredient obtained from salvaged avocados in Sicily. An upcycled ingredient known for its ability to stimulate hyaluronic acid production and restore the epidermis’s natural lipid barrier, achieving an immediate moisturizing action. Application tips

The applicator allows the lipstick to be applied evenly using the flat side, redefining the lip contour with the tip for impeccable results. It is possible to gently blend the color with the fingertips for a blurred effect.

DEVOTION EXTREME VOLUME MASCARA VOLUME & LIFT MASCARA

Devotion Extreme Volume Mascara instantly thickens, volumizes, and lifts lashes from the first application. An immediate and long-lasting (up to 36 hours) result that intensifies with each stroke: to show off a bold and dramatic look from morning until late at night and beyond. The innovative formula, resistant to water, gives lashes +205% volume. Lightweight and comfortable, it contains 84% natural origin ingredients, including an active principle obtained from oranges produced in Calabria. From their upcycling, a sustainable ingredient is obtained, known for its beneficial effects on lashes. The formula is also enriched with D-Panthenol, known for its strengthening properties. Devotion Extreme Volume Mascara is available in a single shade of extreme black with a glossy finish. The precious rechargeable packaging allows a 70% saving on raw materials compared to disposable packs.

Application tips

Apply mascara from the roots to the tips of the lashes, gently rotating the brush. Just one stroke is enough to achieve extreme volume: repeat the application for an even more intense and dramatic result. Use the narrower part of the brush to reach shorter and inner lashes.

DEVOTION MAKEUP

The Devotion Makeup collection includes Devotion Illuminating Face Powder, Devotion Extreme Volume Mascara and Devotion Liquid Mousse Lipstick available in 9 shades divided into Nudes, Pinks, Coral and Reds.

DEVOTION EAU DE PARFUM

Dolce&Gabbana Beauty presents Devotion Eau de Parfum, a new fragrance in an ode to the most classic emotion of all time, sublimated in a unique essence and sealed by the icon of the Sacred Heart.

DEVOTION EAU DE PARFUM

Dolce&Gabbana’s unconditional and unquestionable devotion to style, work, detail, and the idea of fashion itself, which lives on through craftsmanship and passion, genius, and imagination, is a form of pure love narrated by unique and timeless creations. Today, alongside this universe of meanings, comes the perfume of true devotion. Devotion Eau de Parfum is the essence that celebrates the beauty of the noblest values of life, the spark that gives meaning to one’s passions, and the gratitude and generosity at the core of every worthwhile relationship to be cherished in one’s heart. The Sacred Heart, among the most iconic symbols of Dolce&Gabbana’s artistic production, a tangible and universal sign of love in all its forms and shades, returns to illuminate the latest olfactory creation with its unmistakable embellishments, to express a new exciting chapter of Dolce&Gabbana Beauty.

THE CAMPAIGN

Capri’s Marina Grande and its characteristic pier; crowded with old fishing boats, the scent of orange blossoms, the noise of the festive crowd. And suddenly, a glance. The Devotion Eau de Parfum film stars Katy Perry vacationing on the azure island on a sunny Mediterranean day. Arriving at the pier, Katy catches the fleeting gaze of Michele Morrone, who plays a young local fisherman. Right at that moment, their destinies cross. They meet again at a party later, still accomplices of their passionate glances. It is the beginning of a story of love and devotion, sealed, like a precious casket, by the Sacred Heart.

THE FRAGRANCE

Devotion Eau de Parfum is the first luminous and gourmand fragrance by Dolce&Gabbana. With a name as evocative as its composition, the fragrance is a powerful expression of the brand’s DNA. Its olfactory notes, enclosed in a precious bottle sealed by the Sacred Heart, transport the mind to joyful Italian atmospheres. Made in Italy with raw materials of excellence, per the rigorous standards of high perfumery, Devotion is born from the intuition and experience of Olivier Cresp. The renowned master perfumer expertly captures the quintessence of Italianity in an olfactory creation of exquisite contrasts, luminous in the top notes and sensual in the base notes, where the freshness of orange flowers meets the sweetness of Madagascar vanilla, while candied citrus gives a tempting gourmand touch. Devotion is an enveloping, seductive, and reassuring sensory journey, evoking the positive values dear to Dolce&Gabbana, all embodied by the Sacred Heart. The precious symbol is the distinctive element of the bottle - where it is reproduced in three dimensions in antiqued zamak - and of the packaging, transforming the new fragrance into a small masterpiece of style and craftsmanship.

DEVOTION EAU DE PARFUM

Devotion Eau de Parfum is available in 30, 50, and 100ml sizes. The glass bottle is refillable, and the packaging is made of 100% recyclable natural paper.