HOW I CLEO A Celebration of MARLI New York’s Iconic Cleo

Cleo by MARLI embodies more than just jewelry – it encapsulates an attitude... a lifestyle... and a way to style. With the introduction of ‘How I Cleo,’ MARLI New York’s newest global campaign, the house engages a vibrant cast of characters to tell the story of its most iconic, signature collection. With captivating personality and flair, each persona embodies a fascinating facet of the Cleo universe whilst introducing the Cleo Clique.

Bold, magnetic, and unapologetically themselves, the Cleo Clique exudes a fearless energy that defies convention. To wear the Cleo collection is more than just a fashion choice; it's a statement of character and a symbol of belonging that stands for independence, adventure, and empowerment. With Cleo, you’re a part of a clique that dares to be different and inspires others to do the same.

The Playful Woman

The Playful woman approaches fashion with a twinkle in her eye and a skip in her step. She isn't afraid to mix and match colors and golds to create a look that's uniquely her own. She gravitates towards jewelry that's whimsical and eye-catching, incorporating unexpected elements like colorful gemstones and unconventional shapes. For her, getting dressed is an opportunity to express her joyful love for life, and she finds joy in experimenting with different styles and trends. Whether she's dressing up for a night out or keeping it casual for a day with friends, her outfits always reflect her vibrant personality and playful spirit.

The Timeless Woman

The Timeless woman has an innate sense of style that transcends passing trends. She prefers classic silhouettes, neutral color palettes, and refined accessories that elevate her look without overpowering it. Her jewelry collection features pieces that are both modern and classic, with

clean lines, elegant gemstone cuts, and lustrous golds that stand the test of time. She appreciates craftsmanship and attention to detail, and invests in pieces that she can wear for years to come. For her, getting dressed is a ritual that reflects her appreciation for timeless elegance and enduring quality. Whether she's attending a gala or running errands, she exudes an air of sophistication and grace.

The Edgy Woman

The Edgy woman isn't afraid to make a statement with her style. She gravitates towards bold, unconventional style that challenges traditional notions of beauty and fashion. Her jewelry collection features bold silhouettes, dynamic materials, and innovative designs that reflect her fearless sense of self-expression. She appreciates boundary-pushing design and creations that are truly unique. For her, getting dressed is an act of rebellion, a way to defy expectations and carve out her own path. Whether she's attending an art opening or hitting the streets in a head- turning ensemble, she exudes an air of unapologetic coolness and unbridled creativity.

Together, these characters embody the essence of the 'How I Cleo' campaign, inviting wearers to explore and celebrate their unique personalities through the versatile designs of the Cleo collection.

From agate and moonstone to turquoise and black onyx, MARLI New York’s craftsmen have perfected the pyramidal stone cut which today, stands synonymous with MARLI design. Each stone is meticulously cut and polished to seamlessly integrate into MARLI New York’s timeless yet modern design code, perfectly exemplified by the Cleo collection, with each designed element working together in harmony to create a sense of balance and proportion.

The pyramidal stone cut holds significance beyond the Cleo collection; It resonates across MARLI New York collections, serving as a symbol of power and strength deeply tied to the essence of New York City. In MARLI designs, the pyramid represents more than just a geometric form; it embodies the resilience, ambition, and determination synonymous with the spirit of the city that never sleeps. Just as the towering skyscrapers of New York City rise with strength and purpose, so too do the house’s jewelry creations, each one a testament to the enduring spirit and vitality of the metropolis.

The Cleo Collection is comprised of earrings, necklaces, bracelets and rings set in 18K white, yellow and rose golds. Available worldwide.