GUCCI TO STAGE ITS CRUISE 2026 FASHION SHOW IN FLORENCE

Gucci is pleased to announce that Creative Director Sabato De Sarno will present the Cruise 2026 collection in Florence, Italy, on May 15, 2025, with the location to be announced at a later date.

Reflecting on Guccio Gucci’s journey which began in London, where his job as a luggage porter at The Savoy hotel inspired him to open the eponymous leather goods shop upon his return to Florence in 1921, Sabato De Sarno now brings his fashion discourse back to the city Gucci calls home, following his first Cruise show for the House earlier this year in the British capital. 

Set at the heart of Gucci's rich history, the show will celebrate the House’s enduring connection with the city of Florence, a city that embodies Italian craftsmanship and visionary creativity, while reaffirming Creative Director Sabato De Sarno’s contemporary vision, deeply rooted in the brand’s heritage and lasting influence.