FENDI ANNOUNCES THE OPENING OF A NEW BOUTIQUE IN KINGDOM CENTRE MALL

FENDI announces the opening of its boutique located on the first floor of the Kingdom Centre mall. The boutique is designed by FENDI’s Internal Architecture department and embraces the entire FENDI universe over 245 sqm of selling space which features, for the first time in Riyadh, a selection of full women’s and men’s collections.

The façade of the boutique consists of Arabascato Vagli marble arches outlined by champagne-coloured metal, resulting in an elegant three-dimensional effect. The design presents a contemporary reinterpretation of characteristic elements of classical Roman Architecture, with arches reminding of Palazzo della Civiltà Italiana, FENDI’s Rome Headquarter.

In congruence with the façade, the distinctive Arabescato Vagli marble spans throughout the boutique, creating a luxurious atmosphere. Entering the first space, clients are welcomed by a refined display of leather goods and accessories, presented on a sequence of champagne metal and marble shelves and stunning Quarzite Spiderman marble tables. Ivory handmade back panels feature a declination of the three-dimensional FF logo designed by Karl Lagerfeld for the Autumn/Winter 2013 Collection.

From this space, clients have access to the ready-to-wear and shoes sections. The woman’s ready-to-wear room is characterised by a palette of ivory and pink, accentuated by hues of warm champagne tones and featuring precious Quarzite Spiderman marble tables. A focus display with the diagonal motif of the iconic Astuccio fur coat adds a special touch.

The men’s space is defined by a deeper masculine atmosphere, playing with green and camel shades, featuring green Patagonia marble table and flooring combined with metal walls in the same tones. Both areas embrace FENDI’s iconic design codes and distinctive dualism, alternating soft couches, sharp marble tables and strong metal finishings.

Clients can discover exclusive FENDI products by entering the VIC room, enclosed behind a special wall crafted in precious three-dimensional glass panels. The VIC room is characterised by a stunning glycine colour, with floors in Super Lilac marble, metal walls in matching colour and supple furniture