DRIES VAN NOTEN BEAUTY LAUNCHES IN THE MIDDLE EAST

THE MAKE-UP

With more than 100 fashion shows to his name Dries Van Noten knows beauty. Working with the world’s leading hair and make-up creatives his shows have always featured fearless beauty statements that play on the materiality of fashion, using feathers, beads, jewels and metals alongside make-up to complement his collections and adorn his models; the pared-back beauty look is rarely Dries’ Aesthetic.

“Make-up is magic: it’s the way you want to show yourself, to express yourself and how you feel at a certain moment.”

The perfect balance of elegance and surprise is Dries’ make-up signature, realised with the help of a creative talent pool generating dynamic conversations that lie at the heart of the Dries Van Noten beauty vision. As an introduction to Dries’ vision on make-up, lipstick comes rst to be followed by a complete collection for the face, eyes and nails, that represent the world of impossible combinations unique to Dries.

THE LIPSTICKS

But make-up isn’t just about the end result; the gestures, rituals and tools of application are as important. Dries understands the pull of a desire-inspiring object. Falling in love with a lipstick starts with the case and continues with the colour inside, how it feels on the lips, its scent, ingredients as well as the visual eect that it has.

The theme of impossible combinations is expressed from lipstick case to colour and texture. Four rellable cases, combining endlessly recyclable Zamak, in clashing top and bottom prints inspired by fabrics from the fashion collections, open to reveal a choice of 30 colours in satin, matte and sheer nishes and one clear balm. Consciously created with a caring formula that features rosehip oil to care for the lips.

FOUR REFILLABLE CASES: CORAL CERAMIC

Jaspered coral meets a blue on white ceramic-inspired pattern for a unique, artistic ourish.

NEON PRINT

The clash of animalier print with a signature uoro spring green.

MALACHITE SNAKE

Viridian green and black mineral plays against amber and black serpent.

CLOCKWORK LEATHER

A counterpoint of ery orange and sleek, black snake.

THE FINISHES

15 satin shades, 10 matte shades, 5 sheers and 1 transparent balm. An abundance of expressive colours to enchant and enhance.

THE LIP BRUSH

The artistry of application using the ultimate accessory, a lip brush made from synthetic hairs.

THE ACCESSORIES

Fashionable beauty accessories, alluding to traditional grooming gestures.

Pochette in calf leather and printed base: • tortoiseshell print and epochal burro
• green check and epochal Bordeaux
• green leaves and epochal giallo

• birds and epochal becca d’oca
• zebra print and epochal ombretta

Half-moon meets square Italian resin mirror in choice of contrast calf leather cases. • Tortoiseshell pattern and pink
• Green check and blue marble
• Chinoiserie birds and yellow

• Zebra and tortoiseshell print
Wide-tooth Italian resin comb in bi-colour blue marble and yellow; tortoiseshell print and pink

THE WRAPPING CEREMONY

Eau de parfum and make-up purchases are slipped into a choice of four beautiful draw-string pouches. In Dries Van Noten fashion boutiques, they’re made with upcycled fabrics from past collections, a statement in creative sustainability.

THE LAUNCH

Dries Van Noten Beauty launches in the Middle East exclusively at Harvey Nichols Kuwait in November 2022.