Introducing the first creative expressionof Burberry under Daniel Lee.

  • Publish date: Tuesday، 07 February 2023
Introducing the first creative expressionof Burberry under Daniel Lee.

Photography and film by Tyrone Lebon.

Original score by John Glacier.

Cast includes:

John Glacier – Musician

Jun Ji-hyun – Actor

Lennon Gallagher – Model/Musician

Liberty Ross – Model

Raheem Sterling – Footballer

Shygirl – Musician

Skepta – Musician

Vanessa Redgrave – Actor

London locations include:

Trafalgar Square and Albert Bridge

Accompanying the imagery is the evolution of the Burberry logo and Equestrian Knight Design (EKD).

The new Burberry logo is archive inspired.

The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901. The design features the Latin word ‘Prorsum’ meaning ‘Forwards’.